L'Oréal
Dermatological Beauty
Project info
A company conference recently took place and the evocative gardens of Villa Erba in Cernobbio provided the perfect setting for a day of discussion and innovation. Among the beauty of the gardens and the characteristic conference pavilion, guests were able to immerse themselves in a unique atmosphere, which made the experience even more memorable.
Project Details
Main Customer
L’Oréal Dermatological Beauty
is a digital community that empowers healthcare professionals to improve their daily dermatology practice through cutting-edge skin and hair care research, science and education.
Agency
YEG! Your Event Group
designs and produces communication events, inspired by the MAYA principle (Most Advanced Yet Acceptable).
The perfect hybridization between past, present and future and the exaltation of the balance between innovative tools and historical tradition are the focus of our daily research.
YEG!’s mission is to improve the interaction between company and target, thanks to careful research in the world of innovation and the vertical design of data-driven events.
Service Provider
Airone Service
is the division dedicated to the rental of audio, video and lighting equipment for the staging of your events. One of our owned companies is able to offer an advanced creative, event planning and production service.
Lighting Draft
Concept
For the L’Oréal event at Villa Erba, in Como, a sophisticated and engaging lighting design was created, capable of enhancing the elegance of the location and ensuring a suggestive and dynamic atmosphere.
Central Configuration: Circle of Lights
A luminous circle with a diameter of 16 meters was placed in the center of the hall. On this structure, 30 Prolights Sunblast 3000 FC were installed. These devices provided powerful illumination for the room and the ceiling, creating dynamic light effects and shadow play on the congress center’s roof for an extraordinary visual effect.
– Four Prolights Luma 1500 were used as high cuts for the central stage lighting, ensuring powerful and defined light from above.
– Six Claypaky Mythos 2 spots created a beautiful backlight for the speakers and highlighted event details, providing lighting accents that added depth and prominence to the stage. A large LED wall provided a visual canvas for dynamic projections and multimedia content.
Side Floor Configuration:
– Next to the LED wall, 20 Prolights Ruby Beam projectors were arranged to create light effects with prisms. These beams of light accompanied the entrances and exits of the guests, creating a significant impact.
– Wire curtains were installed, onto which the L’Oréal company logo was projected using two Prolights Mosaico XL.
– 20 LED Showtech Pixel Bar 18 Q4 Tour illuminated the curtains, enhancing the logo and adding depth and color to the scenery.
Front Stage Lighting:
Another four Prolights Luma 1500 were positioned at the front of the stage along with five 36-degree profile spotlights, improving the lighting of performances and presentations.
– Photo Booth Lighting: Two 50-degree profile spotlights were dedicated to a photo booth where guests could capture their presence at the event, ensuring perfect lighting for photographs.
This lighting configuration ensured an engaging visual experience, enhancing the elegance of the L’Oréal event and creating a suggestive and memorable environment for all participants.
