East End Studios – Milano
Project info
The event organized by AIA Group was an extraordinary experience that merged the world of insurance with that of fashion and entertainment. The fashion show was the perfect opportunity to present new innovations in the insurance field in an innovative and engaging context.
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IDLighting Executive
RoleAirone Service
LightingLVS Solution
ServiceProject Details
AIA Group Limited often known as AIA, is a Hong Kong-based multinational insurance and finance corporation. It is the largest publicly listed life insurance group in Asia-Pacific. It offers insurance and financial services, writing life insurance for individuals and businesses, as well as accident and health insurance, and offers retirement planning, and wealth management services, variable contracts, investments and securities.
LVS Solution
From consultancy to the complete direction and realization of your corporate event, through creativity and the design study of needs and requirements, we are a single point of contact in the world of corporate events and presentations.
Airone Service is the division dedicated to the rental of audio, video and lighting equipment for the staging of your events. One of our owned companies is able to offer an advanced creative, event planning and production service.
On stage Artists & Credits
Singer
Alti & Bassi
Dance Company
Puppets Family
Lighting
Lighting Draft
Concept
The lighting project was fundamental in creating the magical and evocative atmosphere of the event. With 130 fixtures, we illuminated the catwalk and the surrounding environments with dynamic and vibrant lights, which emphasized every detail of the creations presented and made the entire show even more spectacular.
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The triumphal entry of a Tesla added a touch of modernity and sophistication to the event, capturing the attention of everyone present. The Giovanni Biella’s Light show created a breathtaking visual experience, transforming the space into an enchanting and enveloping environment.
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The presence of singers and dancers further enriched the event, offering exciting and engaging performances that made the atmosphere even more lively and memorable.
In summary, the AIA Group event was a perfect mix of innovation, elegance and entertainment, which managed to capture attention and leave an indelible mark on the minds of all participants.